The President of the Xunta, Alfonso Rueda, established Galicia as a consolidated quality tourist destination and attributed this to the sustainability and excellence it offers, as well as to values such as "authenticity", "identity" and "trust" which, in his opinion, make the region a "different destination" and lead to "more and more people visiting us".
This is what he defended at the presentation of the Galicia is water, Galicia is life tourism promotion campaign, which was unveiled in Madrid at the 44th edition of the International Tourism Fair (Fitur), based, he explained, on the "sign of identity" of being the community with the most kilometres of coastline and having a great potential for water resources, which are present in the four provinces.
"We have so many things to boast about and be proud of and we are going to show them all with the reference to water", he summarised the promotional line of the Galician Community at Fitur, where he highlighted the "fantastic year" in terms of tourism in Galicia, in reference to the almost seven million visitors to Galicia, according to the latest data from the INE, pending the data referring to non-hotel establishments in December 2023.
Galicia quality values
Rueda stressed that the Community has reached this number of visitors thanks to the sector "without obsession and with feeling", a number that he considered "magnificent news" and a symptom that "together we are doing things well" around the consolidated "Galicia Quality" brand.
In this sense, he pointed out that this quality also comes from the hand of its seafood and fishing products, whose consumption he demanded that "right now we must support more than ever" within this defence of balance between environmental sustainability and socio-economic development of the coast.
Similarly, he attributed the quality of the Galician tourism sector to the Camino de Santiago with which he considered that "everyone identifies Galicia"; and also to Galician craftsmanship that combines the tradition of "handmade" with modernity, and cited in this regard the work of the redeiras de Corme present at this edition of Fitur.
He also added the Galicia calidade brand to the 40 designations of origin and protected geographical identifications that exist in the community; and also to the assets of cultural interest that Galicia has, among which he praised the Entroido festival, which will be recognised with this highest heritage distinction.
"We are rich, we are hospitable, we have a magnificent culture and we have products of excellent quality that set us apart and that we must continue to build on with power and with a future," said the Galician president to conclude his speech.